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Item:223144239565Influence: The Psychology of Persuasion by Robert B Cialdini PHD Paperback Book Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Review For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research Influence should be required reading for all business majors.--Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology" For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing ResearchAbout the Author Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.Condition:Brand new, Author:Robert B. Cialdini PHD, Publication Year:2009, Format:Paperback, Language:English, Subject:Psychology
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Influence: The Psychology of Persuasion by Robert B Cialdini PHD Paperback Book